About The Founder
My name is Videline Rejouis, and I am the proud founder of By The Grace Beauty & Fashion. I’m a woman of faith, originally from the beautiful island of Haiti, now building my life and dreams here in the United States. I’m married to my wonderful husband, and together we share a life filled with love, growth, and purpose.
My passion for beauty and fashion runs deep. I’ve always believed that how we present ourselves to the world can reflect our confidence, joy, and individuality. After experiencing my own struggles with hair damage from low-quality products, I was determined to create a space where women could find high-quality, stylish, and confidence-boosting products they can truly trust.
Outside of my business, my faith is the foundation of everything I do. I’m actively involved in my church, and I find strength, joy, and direction in my relationship with God. I also have a love for reading, which feeds my mind, and traveling, which feeds my soul—allowing me to embrace different cultures, styles, and perspectives that inspire my creativity.
About The Founder
Our Purpose & Mission
By The Grace Beauty & Fashion exists to restore and celebrate natural beauty through high-quality products that empower women to heal, feel confident, and express their true selves with grace. Our mission is to provide high-quality beauty solutions that help women care for their hair, skin, and style—while embracing their natural beauty with confidence and grace.
Our Vision
To inspire confidence and healing by offering beauty and fashion products that uplift, restore, and honor natural beauty—inside and out.
Why Choose By The Grace?
Curated for Confidence
Every product is thoughtfully selected to support your natural beauty and everyday routine.
Quality You Can Trust
We choose only high-performing essentials that deliver real results—no hype, no compromise.Care for the Whole Family
From self-care to style, our collection fits seamlessly into your life, for women, men, and kids alike.
The By The Grace Experience
Shopping with us is more than a transaction—it’s a moment of self-celebration. With haircare that strengthens, skincare that soothes, fashion that empowers, and fragrance that uplifts—By The Grace is here to help you look and feel your best, naturally.